If you want a big look without spending big dollars, a hot air balloon provides giant results. Whether you are a big company and want to look big, or if you are a small company and want to look big.
You are putting your name in front of thousands of viewers and they did not have to do a thing! Your viewers are not necessarily looking for the goods or services that a company has to offer. Your viewers don't have to buy a newspaper or magazine then turn to your page a read a written advertisement. They don't even have to be tuned into your radio station. Certainly everyone will look at a hot air balloon. In fact, they will even take pictures of it!
A balloon attracts crowds, young and old alike. Everyone can relate to a huge Christmas tree ornament.